About Us

Our History

Limber Brokers was established in November 1996, with its initial focus mainly on educating and assisting members of the Government Employees’ Pension Fund (GEPF) with comprehensive financial planning.  

It quickly evolved into a Financial Services Brokerage that supplied professional advice on Life Assurance, Investments and Retirement Planning to clients in the public and private sectors.  

The Brokerage prides itself on a very high persistency rate and retains more than 95% of its clients, due to its commitment to ongoing personal contact and high levels of service to all.    Our clients are dispersed all over South Africa, and we also service a number of clients living abroad.

Limber Brokers currently has more than R 300 million worth of clients’ investments under management; with a variety of Fund Managers. It also utilises its own wrap funds with the assistance of Sanlam Glacier.

Numbers Don’t Lie

National footprint of over 700 clients in various industries,  with more than R300 mill assets under management.

Founder - Johan van der Merwe

Johan van der Merwe founded Limber Brokers in 1996, after a career of 16 years as a senior officer in the SANDF HR Division.   He holds a B Mil (Commercial Sciences) degree from the University of Stellenbosch.   He is an approved financial services provider, properly registered with the Financial Services Conduct Authority (FSCA).

Jackie Van Der Merwe

Jackie van der Merwe is the Office Manager for Limber Brokers. She manages the general administrative duties and handles all the Deceased Estate Administration.

Jennifer James

Jennifer James joined the brokerage in June 2024 after a very successful term of nearly 6 years as a Sanlam Financial Adviser.

During this time, she received recognition with various awards. During her first year of service, she qualified for the prestigious Falcon award and in her second year she was ranked in the Top 20 positions within South Africa.

She went on to achieve Eagle membership in the following year and her Iron Eagle award in 2022.

She is a fully qualified Financial Adviser (RE5) and obtained a National Certificate in Wealth Management. In addition to all aspects of long-term financial planning, Jennifer also specialises in Employee Benefit Schemes and Business Assurance.

At Limber Brokers we believe that constant learning and development is an integral part of remaining relevant to our clients.

Johan van der Merwe
Jennifer James
Jackie Van Der Merwe